Kraftloppet

How to package and market skiing, cycling and running events.

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Background
The Kraftloppet cross-country skiing race dates back to the middle of the last century. Today Kraftloppet contains two more contests; mountain biking in the spring and running in the late summer. BSK, the local sport club, asked WDO to package and market the concept.

What we did
We created a new graphic profile and online presence for the three events including a registration system and offline advertising and promotional material.

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Result
Within the first few months, the print ad campaign had reached over a million newspaper readers. The facebook ad campaign totaled over 62 000 views before the start of the third race.

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CASES

The Industries

The Industries

Skellefteå Municipality

Sailor’s delight

Sailor’s delight

Port of Skellefteå

A city in change

A city in change

Skellefteå Municipality

Fishing giants

Fishing giants

Camp Steinfjord

The Tipset

The Tipset

WDO in-house

Future Summit

Future Summit

WDO in-house

Come fly with me

Come fly with me

Skellefteå City Airport

Creative Summit

Creative Summit

WDO in-house

A building block

A building block

Skellefteå Industrihus

Wind & Water

Wind & Water

EnergiService

Hairy business

Hairy business

Rapunzel Of Sweden

Kraftloppet

Kraftloppet

WDO in-house

Cool beans

Cool beans

BeanButler

Rebranding energy

Rebranding energy

Skellefteå Kraft

Strapped in

Strapped in

Union Bindings

World's best industry

World's best industry

IUC Västerbotten

Beer o’clock

Beer o’clock

Kallholmen Brewery

Four elements

Four elements

Skellefteå Kraft

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.WDO Office

Stationsgatan 7
9 31 31 Skellefteå
Sweden

Phone: +46 910-79 89 00

hello@wdo.se

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