IUC Trä

New ways of thinking and new ways to work.

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Background
The wood development industry needed to find new skills and competence to help them innovate and create new products and work-processes. As a partner to the development organisation for the wood industry, WDO were asked to help find new ways of thinking and new ways to work. 


What we did
We focused on how the client could earn more money by changing their way to recruit. Our solution, how the client could work with the challenges, was far broader than expected. Since the client liked the idea, our first mission was to find partnership and funding for the whole process of creating a new “wood industry brand image” and a strategy to implement it.

The solution included co-operation with different key-players in society, the education sector and the private sector. The end product came out in a common process leader, a new future inspiration concept, a new digital solution and lot of new relationships. 


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Result
The project helped companies to attract new employees and to change their self-image. The attending companies in the process started to profile themselves as modern design led and innovative companies with wood as a tool, instead of core woodworking companies.

Today a lot of the companies have changed the way they present themselves. In short; they are more relevant when attracting new and non-traditional employees.

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CASES

The Industries

The Industries

Skellefteå Municipality

Sailor’s delight

Sailor’s delight

Port of Skellefteå

A city in change

A city in change

Skellefteå Municipality

Fishing giants

Fishing giants

Camp Steinfjord

The Tipset

The Tipset

WDO in-house

Future Summit

Future Summit

WDO in-house

Come fly with me

Come fly with me

Skellefteå City Airport

Creative Summit

Creative Summit

WDO in-house

A building block

A building block

Skellefteå Industrihus

Wind & Water

Wind & Water

EnergiService

Hairy business

Hairy business

Rapunzel Of Sweden

Kraftloppet

Kraftloppet

WDO in-house

Cool beans

Cool beans

BeanButler

Rebranding energy

Rebranding energy

Skellefteå Kraft

Strapped in

Strapped in

Union Bindings

World's best industry

World's best industry

IUC Västerbotten

Beer o’clock

Beer o’clock

Kallholmen Brewery

Four elements

Four elements

Skellefteå Kraft

If you would like to email someone direclty, our email address format is firstname.surname@wdo.se.

If you were looking for WDO Innovation, click here.

.WDO Office

Stationsgatan 7
9 31 31 Skellefteå
Sweden

Phone: +46 910-79 89 00

hello@wdo.se

We also produce

Creative Summit
www.creativesummit.org

Future Summit
www.futuresummit.se